Discrete-event system simulation. by Banks Carson & Nelson Nicol

By:

Carson, Banks [author]

Contributor(s):

Nicol, Nelson [author]

Publisher: [Place of publication not identified] : Pearson, [2014]Edition: Fifth edition, Pearson new international editionDescription: 559 pages ; illustrations : 28cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781292037264
1292037261

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

003.83 23

LOC classification:

T57.62 .B36 2014eb

Summary: Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

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Holdings
Item type	Current library	Shelving location	Call number	URL	Status	Notes	Date due	Barcode
BOOK GPS	FRANCIS LIGHT LIBRARY			Link to resource	Not for loan
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 1	003.83 CAR (Browse shelf(Opens below))		Available	STO209 (International Logistics and Supply Chain Operations)		00001053

Includes index

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

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